Why Marketing Needs a Personality |
Posted: October 26, 2019 |
When it comes to marketing, we start by talking. And listening.It’s through speaking with you about your brand or product that we see what lies behind it, which helps us find the very best way to get the results you’re looking for. Often you’ll discover something about your brand or product you didn’t know. Always, we’ll open your eyes to new thinking and ideas that make a difference. For us, successful marketing isn’t about putting things in boxes. It’s about being open and creative. So we take an integrated, multichannel marketing approach, finding out what you want to achieve and then exploring the best avenues to do that. The route could take in anything from pop up happenings which create customer intrigue, or savvy sponsorship deals that connect with your target market, to experiential campaigns which drive online traffic and boost sales. Whatever the vehicle, our sound understanding of you and your brand ensures it packs the punch you need to accelerate your business forward. So whether you are looking for a thorough brand development, a bespoke marketing strategy, a launch event, a spot of creative advertising or the whole shebang, we can help. One thing is for sure, after working with us, your target customers will definitely know ‘what’s going on’. Your brand is so much more than a logo. It’s what you do, what you say, what you deliver on – so before you start investing in any creative, make sure you know who you are.We're able to offer in-depth consultation for businesses just starting the branding process and established brands looking for a new direction with their Sacramento SEO. We’ll get to know you, figure out what’s working well and talk about the areas that need some extra attention. We’ll investigate what makes your business tick, work out who you really are and condense it all down into a single idea – then we’ll work out how we’re going to tell the world. By involving us in the process from the beginning of your web design, you can be sure that when it’s time to start the creative everything hits the right note. PR is not just about putting people in the know, it’s making them want to know – getting them interested, excited and hungry for what you have to say.We know how to make this happen, finding the story that sits at the heart of your brand or product, then creating conversations about it. It’s the thinking behind your PR that will make a real difference and thinking is something we’re good at. Be it drawing up bespoke press lists from our bulging contacts database, or offering complete PR strategy and delivery, we make sure the thought process is right from the get go, so that you see the results you’re looking for. Whether it’s traditional news coverage in the regional and national press, blogger and vlogger outreach, product launches, or all of the above, working with us you’ll soon know that everyone who needs to know, will know. You, know? Still not convinced? Learn more at https://www.octivdigital.com.
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